‘Kuboraum,’ brings out you more.

Eyes Optometrists also features a really unique eyewear brand called Kuboraum. They approach glasses in a very interesting way, almost seeing them as masks that help express your personality and emphasise your individual character – it’s about how the eyewear makes you feel and how you present yourself to the world. They have a distinct aesthetic, and their frames really make a statement.

Kuboraum frames are designed so you can feel comfortable expressing different sides of yourself and looking at the world through your own unique perspective. The idea is that when you put on a Kuboraum, it doesn’t shout ‘Kuboraum,’ it actually brings out you more.

They’re really interested in this idea of identity and how we present ourselves. Kuboraum uses the concept of a ‘mask’ as a way to explore that. They believe that choosing eyewear that feels like a mask can actually help you see yourself differently and embrace your individuality, especially in a world that sometimes feels like it pushes everyone to be the same.

What’s also really interesting is their background. Kuboraum was founded in Berlin, in a former post office right on the old border between East and West. That space, which started as an art gallery, became the creative hub for the brand. Even now, their studio and flagship store are there, and it’s where they develop everything – from the designs to their whole brand image. It’s all overseen by an artist and a brand director who’s an anthropologist, which gives you a sense of their unique perspective!

Available: Richmond Store